College of Business
Gary L. Geissler, Professor of Marketing and Advertising
- Dr. Geissler teaches principles of marketing, consumer behavior, product and service strategy, and directed studies in marketing and advertising.
- He has published five teaching-related scholarly articles in the past five years.
- A key teaching method that Dr. Geissler has used extensively throughout his career is the client-based class project. He has directed around 200 of these semester-long projects, greatly benefiting many students and well over 170 businesses, non-profit organizations, and government agencies.
- In recent years, Dr. Geissler has demonstrated his high-quality, high-involvement teaching approach by sponsoring, mentoring, and leading teams of students who won two different National Marketing Championships and finished as the top American team in a major, international competition.